5 Highly Effective Facebook Ad Examples from 2022 - and why they work!

Just as an artist takes inspiration from the world around them, so too do us marketers! We are always on the lookout for new ways to creatively produce high-converting Facebook ads!

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And while inspiration is literally everywhere, the Facebook Ad Library has made it super easy to view any and all ads currently running on Facebook at any given time - the trick is knowing which ads to gleen inspo from. 

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We’ve put together in this blog 5 examples of high performing ads. As you read through these examples, start to imagine how you can use and apply them to your brand to improve your own Facebook advertising campaigns. Let’s get started!

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1. Atlas Bar – Competition Comparison

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In order to persuade customers to buy your product over the competition, sometimes all you need is a side-by-side comparison. Atlas has done an amazing job at this by highlighting what makes them better than their competition.

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If your product is better than the competition, shout it from the rooftops. Just make sure to be clear and direct with your language, avoiding vague phrases. 

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 Takeaways -

1. Use data and facts to show your audience why your company is the superior choice over the competition.
2. Be as specific as possible with anything you claim to be true - be sure to back up the claim with facts and data. Facts are more convincing than opinion. 
3. Address the key points that are most relevant to your customers.

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2. DoorDash - Free Trial

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Doordash is a food delivery company, with a lot of competition. To bring in both customers and restaurants, it’s essential they advertise with a great offer. By focusing on the offer, they are able to appeal to a very specific audience.

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Takeaways -

1. When targeting a specific audience, it is important to make your target as clear as possible. In this case, Doordash used a question at the beginning and the words your restaurant twice in their ad (image and copy) to reach their target audience of restaurant owners.
2. Offering a free trial is a great way to get people to try your product before they purchase it.
3. Providing a “limited-time offer” encourages the user to take the action immediately. 

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3. Casper - Witty Text

When Casper expanded their operations from online to physical locations, they opened stores around the country. They ran this facebook ad to get people in Miami to come check out their new physical locations. We think it’s super effective!

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Takeaways - 

1. The ad directly speaks to the people of the area  they have targeted, Miami. This makes the ad feel instantly personalised. 
2. The copy is engaging and asks questions that make you feel as though the ad was written just for you.
3. The image used in the ad is not extraordinary, however the tone of the ad makes it unique. 

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4. GymShark

Leading fitness brand Gymshark used Instagram Story ads to launch their new activewear line, Flex. What made this ad effective was its simplicity; it relied on text superimposed on a static image to create an impact without being too over-the-top. This ad resulted in 2,400 orders for the new line and an impressive 9x return on ad spend. 

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Takeaways -

1. The use of bright colours, clear product placement and CTA are what makes this ad effective.
2. The image is inspirational and speaks directly to the target market. 
3. The copy is clear, direct and to the point. The CTA reaffirms the goal of the ad. 

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5.  Made.com

Animated, eye-catching videos are an excellent way to showcase your product's quality and highlight special offers. Made.com, a luxury furnishings business used this approach to great effect in their winter line launch. The campaign helped Made.com achieve a 69% higher return on ad spend compared to the previous sale. 

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Takeaways -

1. By using sound judiciously, they were able to create an elegant and playful ad that caught users' attention and drove conversions.
2. They used an incredible offer to hook the viewer and followed it up with relevant imagery and a clear and simple call to action. 

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The (game-changing) Facebook Ad Library - 

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We’d be doing you a disservice if we didn’t mention the new Facebook Ad Library. To improve levels of transparency on Facebook, you now have access to view all ads currently running on Facebook at any given time. If an ad is no longer active,  you won’t see it.

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Facebook says “

“The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook Products, including Instagram. Anyone can explore the Library, with or without a Facebook or Instagram account. You can access all active ads, even ones that might not have been shown to you because you weren’t part of an advertiser’s intended audience.”

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So what does this library mean for us marketers? There is now an on tap supply of inspiration, you're also able to see in one place what multiple competitors are doing right now. Instead of copying and pasting it allows us to be creative in order to stand out! We think this is a great tool that should be utilised. 

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How does it work? 

1. Go to  Facebook Ads Library. Make sure you have your ad blocker turned off otherwise it won’t work.

2. Select the country you want to see the ads running in and switch the ad category to all ads. 

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3. Type the brand name that you’re searching for and you’ll be able to see all the ads running on that page

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Where to from here?

Now that you’ve seen some examples of how effective Facebook advertising can be and have discovered the Facebook Ads Library  it’s time to take inspiration from these ideas and start testing some new ads!

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The library can be daunting, that’s why the ads selected in this article are ones performing well from which you can inspire yourself with confidence. 

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Once you’re ready to go you might find 3 methods to test and optimise your Facebook ad creatives helpful!

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