Just as an artist takes inspiration from the world around them, so too do us marketers! We are always on the lookout for new ways to creatively produce high-converting Facebook ads!
And while inspiration is literally everywhere, the Facebook Ad Library has made it super easy to view any and all ads currently running on Facebook at any given time - the trick is knowing which ads to gleen inspo from.
We’ve put together in this blog 5 examples of high performing ads. As you read through these examples, start to imagine how you can use and apply them to your brand to improve your own Facebook advertising campaigns. Let’s get started!
In order to persuade customers to buy your product over the competition, sometimes all you need is a side-by-side comparison. Atlas has done an amazing job at this by highlighting what makes them better than their competition.
If your product is better than the competition, shout it from the rooftops. Just make sure to be clear and direct with your language, avoiding vague phrases.
2. DoorDash - Free Trial
Doordash is a food delivery company, with a lot of competition. To bring in both customers and restaurants, it’s essential they advertise with a great offer. By focusing on the offer, they are able to appeal to a very specific audience.
3. Casper - Witty Text
When Casper expanded their operations from online to physical locations, they opened stores around the country. They ran this facebook ad to get people in Miami to come check out their new physical locations. We think it’s super effective!
Leading fitness brand Gymshark used Instagram Story ads to launch their new activewear line, Flex. What made this ad effective was its simplicity; it relied on text superimposed on a static image to create an impact without being too over-the-top. This ad resulted in 2,400 orders for the new line and an impressive 9x return on ad spend.
Animated, eye-catching videos are an excellent way to showcase your product's quality and highlight special offers. Made.com, a luxury furnishings business used this approach to great effect in their winter line launch. The campaign helped Made.com achieve a 69% higher return on ad spend compared to the previous sale.
The (game-changing) Facebook Ad Library -
We’d be doing you a disservice if we didn’t mention the new Facebook Ad Library. To improve levels of transparency on Facebook, you now have access to view all ads currently running on Facebook at any given time. If an ad is no longer active, you won’t see it.
Facebook says “
“The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook Products, including Instagram. Anyone can explore the Library, with or without a Facebook or Instagram account. You can access all active ads, even ones that might not have been shown to you because you weren’t part of an advertiser’s intended audience.”
So what does this library mean for us marketers? There is now an on tap supply of inspiration, you're also able to see in one place what multiple competitors are doing right now. Instead of copying and pasting it allows us to be creative in order to stand out! We think this is a great tool that should be utilised.
How does it work?
Where to from here?
Now that you’ve seen some examples of how effective Facebook advertising can be and have discovered the Facebook Ads Library it’s time to take inspiration from these ideas and start testing some new ads!
The library can be daunting, that’s why the ads selected in this article are ones performing well from which you can inspire yourself with confidence.
Once you’re ready to go you might find 3 methods to test and optimise your Facebook ad creatives helpful!