Where do you go when you have a question? The moment ‘google’ became a verb, it was clear that Google owned our attention when it came to literally anything and everything we could be searching for.
It’s the main destination for your customers when they’re in the research phase, and have a problem your product could solve, and the first place they look when they’ve decided on a product they want to buy.
The Google advertising ecosystem encompasses not only search ads, but Google Shopping and the Google Display Network (GDN).
These last two give you the added benefit of a visual to attract your customers’ attention. Google Shopping can surface your products and prices within your customers’ Google search results, so they don’t even need to click to your website to see your product!
And with GDN, your products stay top-of-mind with your customers any time they’re online.
With Google Ads, everything is tracked and recorded, so it’s super clear what’s working, what’s not, and most importantly, what return you’re getting on the money spent! See how many people viewed your ads, how many clicked through to your website, and how many clicks resulted in a purchase.
This transparency gives us (your marketing team) all the data we need to optimise the s#!% out of your campaigns, so we’re constantly iterating and improving to get the best results and exceed your goals.
Constructing an e-commerce Adwords campaign that works with Shopify takes expertise – it’s a very different beast to running a lead-generation campaign or one for a bricks-and-mortar store.
At Upify, we’re obsessed with harnessing the power of Google Ads to get results for pur clients and crush their competition! We’re experts in our field, and have specialised in the Shopify niche so we can guarantee we have the most in-depth and up-to-date knowledge.
Don’t waste time with an agency who take a scatter-gun approach to marketing, doing a little bit of everything. They who know a little bit about everything, know a lot about nothing.