With the digital boom, the marketing industry has evolved dramatically in the last decade or so. This means that many businesses are having to rely heavily on experts to guide them when it comes to SEO, social media and hyper-targeted digital lead generation. Unfortunately, Upify sees many brands who have previously trusted agencies that promised everything but delivered nothing. This breaks our marketing-hearts (we do have them, I swear!). Yet these horror stories are far too common.
Results are what drive the best marketers. That’s why Pay-for-Performance (P4P) marketing is the best decision for you and your brand. Want to know more? Here are our top 5 reasons why:
Anyone who has worked as a salesperson in digital marketing agencies knows that the primary goal of any agency is to build agency revenue first, client revenue second. The reason that you always feel like you're being sold to by your agency is because...that's exactly what's happening. With P4P, your incentives and your marketers’ incentives are aligned. You both want the same thing. It really is that simple.
When you’re paying for performance, you’re….paying for performance. This sounds obvious (we know) but it’s this kind of transparency that’s lacking in other kinds of marketing services. No matter how business-savvy you are and whether or not you have marketing experience, your focus should be on your business. Let the marketers do their jobs and show you the results. You don’t need technical knowledge because you don’t need to oversee everything. We’ll do our jobs, you do your jobs, and the results will speak for themselves.
Marketers aren’t magicians. We have (some) superpowers and we are extremely good looking...wait...what was I talking about? Oh...the point is, not everything we do will yield results. Some strategies will be instant and some will be about playing the long-game. But with P4P you know that everything is about trying to find that sweet spot about what works for you and your business. This may get us in trouble, but we’re really only saying what everyone knows….salespeople have quotas to meet each month. They will try and convince you to take on service you don’t need just to fill their quota. There. We said it.
The numbers don’t lie. P4P gives you a clear barometer to judge success. The only KPI that matters in business is $ profit. If everyone in your team is working towards that, it cuts through any vanity metrics. Yes, we have other goals and yes, there are other elements that are vital in a big-picture sense. But we all know that if we’re meeting your KPIs we’re doing our jobs.
When you cut out the salesy BS, have clear and aligned goals and transparent reporting, it puts you in a position of power. You know what you’re getting and we know what’s expected. It works for everyone. There’s no smoke and mirrors trying to justify decisions or convince you of a strategy. It is what it is.
P4P isn’t just an incentive to deliver, it’s about less risk for you. An agency that won’t offer P4P can’t be confident in their lead generation capabilities. Pay-for-Performance means that your marketer has to keep learning and growing. They have to keep on top of new trends and consumer behaviour. They have to stay one step ahead of the competition and be able to outpace the speed of change in the digital landscape. Being a P4P marketer works for Upify because we like happy clients! And clients are happy when they get results. It’s a win-win, really.